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Plausible Analytics

Privacy-friendly, lightweight web analytics and traffic measurement tool

Alternative to: Google Analytics, Matomo, Fathom Analytics, Simple Analytics, Heap Analytics, Mixpanel, Adobe Analytics


Plausible Analytics is a simple, lightweight web analytics solution focused on user privacy. It tracks website traffic and key user interactions without using cookies or storing personal data, ensuring compliance with GDPR, CCPA, and PECR. The software supports event and conversion tracking, provides real-time insights with minimal interface clutter, and integrates with modern web frameworks including SPA support. It offers both a managed cloud service and a self-hosted community edition, allowing full control over data location and portability. The backend uses Elixir/Phoenix with PostgreSQL and Clickhouse databases for efficient stats handling.